Cranium eCommerce is Cranium's online shopping cart and integrated payment gateway. Readers are demanding that content be available online. It is the challenge and opportunity to deliver this content to the subscriber using a business model that allows long term viability. Lower price points through the use of purchase options may generate incremental revenue.
• Various subscription terms - 6 months, 1 year, 2 year
• Billing options - annual, monthly quarterly
• Automatic recurring billing
Additional revenue may also be generated when the subscriber is given various delivery options at various price points
• Current content only (for example only items 60 days old or newer)
• Current articles and archived issues
• Only a single article,spreadsheet, audio file or video file.
Cranium's eCommerce can even make "print rights" an upsell from the base subscription.
eCommerce capabilities include:
Allowing various payment types
Calculation of shipping costs
Promotional discounts
• Percentage of item cost
• Dollar amount of discount
• Tracking of sales by promotion code
Product types
• Individual online item sales
Integration with Silverpop Engage B2B (previously known as Vtrenz) for e-mail marketing campaign management and tracking
