Sage Policy Group used Cranium Content Publisher (CCP) and Entitlement Management Server (EMS) as the core applications to launch a new online periodical. Cranium’s e-commerce application was used to support online fulfillment and order processing.

Microsoft Word is used as the primary tool to create articles for the publication. The single Word article is used to create the web site and the corresponding RSS. The publishing templates used by CCP create a consistent look and feel for all.

The use of Cranium’s solutions allowed SPG Trend Advisor’s to focus on the contents of the publication. SPG Trend Advisor partnered with Lima Consulting for marketing and search engine optimization. The combined strengths of Lima Consulting and Cranium provided SPG Trend Advisor with a winning combination.